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Overview Of RTIC Coolers

The name “RTIC” is a play on the word “Arctic.” The brand is now marketed as RTIC Outdoor. Accordingly, it more aptly represents the brand’s expansion. In addition to coolers, which remain to be the brand’s bestsellers, tumblers, jugs, cups, and the like, are now sold under the RTIC Coolers brand name.

RTIC coolers are sold in various models which can be broadly classified as hard, soft, dry, and backpack coolers. With an extensive product catalog, these coolers are designed to capture different needs and lifestyles. Using a direct to consumer retail model, these products are sold at considerably more affordable prices compared to its competitors. Instead of coursing its products through an accredited distributor network, RTIC coolers and other products are sold online through its official online store or via shopping platforms, such as Amazon.

Recently, the company opened a physical store in Texas, which is located near the company’s factory facility.  Furthermore, plans are underway to open 20 other retail stores in different locations across the United States.

Who Owns RTIC

The company is owned by brothers John and Jim Jacobsen. Since being founded in 2015, RTIC Coolers has been steadily growing. Presently, the brand is well-known for high-quality products available at reasonable prices. For the most part, the brand gains popularity through social media promotions and word of mouth. Since launching, both brothers are still gaining traction, yet they remain loyal to their goal, that is, to keep making available products that are “Overbuilt. Not overpriced.”

Types and Styles Of RTIC Coolers

Different types of multipurpose lightweight coolers are marketed under the RTIC Cooler brand. These products aim to provide convenience as well as temperature retention.

Here are the different design options available from this brand of coolers:

Hard RTIC Coolers

These coolers are perfect for camping or fishing trips. RTIC coolers falling under this type of design offer spacious interiors. As a result, these coolers are typically capable of providing storage for up to 24 cans of beverages with sufficient space left for pouring ice. Further, these coolers also have a secure lock mechanism that helps keep contents intact. Meanwhile, the heavy-duty stainless steel handle supports single-handed manipulation which promotes enhanced product portability.

Soft RTIC Coolers

These coolers are perfect for people on-the-go. RTIC Coolers operate using a technology that is similarly used in making roto-molded coolers. However, these coolers have softer sides that are considerably lightweight. In effect, this contributes to product portability.

RTIC Soft Coolers are manufactured using heavy-duty nylon shells. This material is tear-resistant and puncture-resistant. Thus, it is an ideal cooler for rigid outdoor use. Furthermore, RTIC’s soft coolers are constructed using  StayDry material which makes it 100% waterproof.

Lastly, another feature that distinguishes the soft pack cooler from other types of coolers is that it has two carrying options. It can, likewise, also be used as a satchel bag or a handbag,  so you may choose according to your convenience.

RTIC Day Coolers

In terms of construction and material, the day and soft coolers are closely identical except for the handle design and size options The day cooler variant only has a satchel handle. On the other hand, the soft coolers are made available in larger sizes compared to day coolers.

Judging by its compact engineering and handle design, day coolers are best suited for afternoon picnics or used as lunch bags. For one, it is highly portable and provides sufficient interior space to store a lunch box and several beverages. Moreover, these coolers can store food for up to 24 hours without spoilage thanks to its closed-cell insulation.

RTIC Backpack Coolers

RTIC Backpack coolers closely resemble soft coolers, with the exception of the carry on straps.  The two shoulder straps of RTIC coolers make these ideal for hiking or trekking.

RTIC Cooler Sizes

Here are the different sizes, capacity, and dimension of each type of RTIC coolers:

Hard Coolers

  • 20 quarts

The 20 quarts is the smallest hard cooler option, which is perfect if you are camping alone or going on a day trip. It can carry 24 cans of beverages or 5.5 gallons of liquid.

  • 45 quarts

The 45 quarts can carry up to 11.25 gallons or 36 cans of beverages.

  • 65 quarts

This size option can carry up to 70 lbs. Of ice or 16.25 gallons of water.

  • 110 quarts

If you are traveling as a group, you might consider this one as it can store up to 110 cans of beverages or 27.5 gallons of water or other liquids.

  • 145 quarts

One of the most spacious hard coolers in the market, this cooler can store up to 36.5 gallons or 145 cans.

All RTIC hard coolers have 2 to 3 inches of closed-cell insulation, which makes it able to keep its content cold for up to 10 days. When choosing the size of your hard cooler, you must factor in how long you will use it for and how much food or beverage you will bring.

Soft Pack Coolers

These coolers are also great portable cooler choices. Here are the size options that RTIC offers:

  • 8 quarts

The 8-quart variant can carry up to 8 lbs of ice or 1.37 gallons of water.

  • 20 quarts

The 20-quart variant can carry up to 20 cans of beverages or 3.75 gallons of water.

  • 30 quarts

The 30-quart option can carry up to 30 lbs of ice or 8.75 gallons of water.

  • 40 quarts

The 40-quart variant can carry up to 35 cans of beverage or 8.75 gallons of water.

Aside from beverages, the RTIC soft pack is also ideal for transporting frozen meat or dishes due to its spacious and easy to clean interiors.

TypesSizesCheck It Now
Hard Coolers• 20 quarts
• 45 quarts
• 65 quarts
• 110 quarts
• 145 quarts
Check It Out
Soft Pack Coolers• 8 quarts
• 20 quarts
• 30 quarts
• 40 quarts
Check It Out
Day Coolers• 6 quarts
• 8 quarts
• Lunch Bag
• 15 quarts
• 28 quarts
Check It Out
Backpack Coolers15 x 20 x 10 in dimensionCheck It Out

Key Features, Material, and Construction

RTIC has earned a reputation for offering well-manufactured coolers made available at inexpensive price levels. Let us take a closer look at the  RTIC Coolers’ key features, materials, and construction.

Key Features

Here are the key defining features RTIC coolers share:

T-Latches

This feature is incorporated in the hard cooler variants. It keeps the box sealed, which is what helps keep its inside cold and its exterior sweat-free. This T-latch is made from high-quality silicone that stays intact for many years in the future.

Molded Tie-down slots

RTIC continuously pursues design technologies that improve the portability and security of its hard coolers. These molded tie-down slots keep your RTIC cooler secure and in place during transport.

Non-slip Locks

Another fantastic thing about RTIC coolers is its non-slip locks. This added security mechanism does not easily unlock by accident. It keeps your cooler and its contents steady and in place right where you want it. These non-slip locks are equipped with a  half-inch lip that makes it easy to open without using the handles.

Dry Ice Compatibility

This is a feature uniquely made available by RTIC Coolers that is not ordinarily derived from run-of-the-mill coolers. Dry ice lasts longer than ordinary ice, which makes it budget-friendly and efficient when you intend to be camping for a couple of days. However, dry ice emits carbon dioxide which can build up pressure inside your cooler. Ordinary coolers will crack. Luckily, because of this feature, an RTIC Cooler will be able to withstand the emissions, thus making it beneficial and convenient during camping.

Handle Choices

RTIC coolers offer different types of handle choices to match your intended use and preferred handling. Hard coolers have a sturdy rope handle while the soft pack, day, and backpack variants have a padded strap handle. These are beneficial for those who have their handling preference, some just like to grip on hard handles while others prefer soft ones. This variety offered by RTIC makes people appreciate them even more.

Drainage System

This is specific for the hard cooler. It has a V-drain system that removes the last drop of residues from your hard cooler. This makes it easy to clean after usage.

Color Options

Another fantastic thing about RTIC is its wide array of color options per product type. In fact, their coolers have different colors per size options as well, which sets them apart from competitors. This wide availability of design options makes it more likely for you to find your preferred color or pattern.

Bear Resistance

The RTIC hard coolers are virtually indestructible due to its roto-mold construction. Moreover, even though it drops or hits a hard surface, it does not easily dent, so your investment is sure to last for a long time. Because it’s bear-resistant, it’s able to withstand any damaging external factors including bear attacks, hard falls, and the like. After all, it’s a very solid and cooler, making it ultra-durable.

Organizers

Although accessories entail additional costs, you can opt to buy interior organizers such as dividers and baskets at affordable prices. You can also add reusable ice packs to maximize your RTIC coolers even more.

Material

Here are the notable materials found in the RTIC coolers:

Closed-cell Insulation

Closed-cell insulation prevents moisture and air from coming inside the interior. This helps keep the interior stay cold and keep its content fresh for a more extended period.

The RTIC day, backpack, and soft pack coolers are equipped with this material. RTIC has explicitly 2 inches of closed-cell insulation on top and 1 inch per side from better results.

Waterproof zippers

Another material notable with the day, backpack, and soft pack coolers are their waterproof zippers. This also helps keep the cold in and secure the content of each cooler.

StayDry material

RTIC utilizes a StayDry material in all of its coolers. This means that they are 100% waterproof.  Water cannot come in or out unless the cooler is opened. This is great if you are traveling through wet areas such as lakes or ponds because the contents of your cooler are kept dry and clean.

Antimicrobial Liner

Most areas inside the cooler can be a breeding ground for bacterias. This is a significant issue in the past with cooler models. As a result, RTIC answers it by using an antimicrobial liner in its day, backpack, and soft pack cooler variants.

Nylon Shell

For the day, backpack, and soft pack variants, the nylon shell renders RTIC Coolers a waterproof and puncture-resistant structure. This makes these coolers perfect for rigid outdoor use. Now you can worry less about damaging your cooler even when you set it on an uneven surface or rocky ground.

Rope Handles

RTIC hard coolers come with heavy-duty rope handles that can withstand the weight of the cooler and its contents. The rope handle is also textured, which promotes better handling and a more comfortable grip. This makes it easy to carry and move around.

Construction

RTIC hard coolers are manufactured using roto-molding technology which creates a dense body for its coolers while simultaneously preventing weak spots where damage may start. This technology is currently held as the industry gold standard for manufacturing top-grade coolers.

Because of this, you’re able to take advantage of its construction. This is because coolers from RTIC have a thick construction on all sides and sturdier corners. And because roto-molding is applied, RTIC coolers tend to last longer because of its solid durability.

Major RTIC Models

Here are brief reviews of popular RTIC cooler models that are worth checking out:

RTIC Hard Cooler (45 qt.)

This is one of the most sought-after  RTIC hard coolers because it’s virtually indestructible. It’s perfect for camping and fishing adventures with your family or crew.

This cooler has a 45 quarts capacity, allowing it to accommodate up to 35 cans of beverage and 40 lbs. of ice which makes it ideal for use on long trips. Its cooling capacity can last up to 10 days, which is why many customers refer to this chest as a portable freezer.

The 45 quart variant of the hard RTIC cooler has three color options that you can choose from. These are white, light blue, and tan. Aside from that, if you need a bigger cooler, you have the option to go for 65 up to 145 quarts depending on your needs.

RTIC Soft Pack (20 qt.)

This portable cooling pack comes in ten color variants, which you can mix and match to your mood and personality. Its 20 qt. capacity can hold up to 20 cans of beverages with enough space for ice. This is what makes it perfect for mid-day picnics with an intimate company.

Moreover, soft pack’s StayDry material keeps it sweat-free so you can stop worrying about losing the freshness of the food and drinks you’re bringing along. The StayDry material, combined with its 2-inch insulation, also enables it to keep your goods cold for several days when subjected to ideal conditions.

Another feature of the soft pack cooler is that it is durable and yet it stays incredibly lightweight. The fabric does not easily rip despite being fully loaded, and it does not feel uncomfortable when carried.

RTIC Day Cooler (28 qt.)

This is the most versatile size option for the day cooler models of RTIC. It can hold up to 28 cans of beverage which is considerably spacious for most uses. The RTIC Day Cooler is also manufactured using StayDry technology that prevents it from sweating, so you do not need to deal with a wet mess.

This cooler also comes with a padded shoulder strap similar to those that come with the soft pack. This prevents you from straining your shoulders. Furthermore, its zip-top feature makes its content more easily accessible.

Although it closely resembles the soft pack variant, what’s nice about the day cooler is that it has a spacious outer pocket. It allows you to safely store other smaller objects to keep the contents of your cooler well-organized.

RTIC Backpack Cooler

This is one of the most underrated models of RTIC. It offers a hands-free solution with its backpack design, making it more comfortable and more convenient to carry around.

Its construction and design are similar to the day and soft pack coolers, bearing the same zipper-top and insulation. However, this model boasts a 30-can beverage capacity, which makes it a perfect size for someone who loves to go camping or vacationing with friends and family. Moreover, this cooler floats so you won’t have to worry about carrying it over your head when crossing rivers or hosting a pool party with a floating bar.

The RTIC backpack has three color options which are: blue, tan, and camouflage.

Reviews

Major RTIC ModelsKey FeaturesCheck The Price Now
RTIC Cooler (45 qt.)• 10 days of ice insulation
• Heavy Duty Rubber T- Latches
• Bear Resistant
• Roto-molded Construction
• Traction Lid
• Heavy-Duty Rope Handles
• Rapid V-Drain System
• Molded Tie Down Slots
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RTIC Soft Pack (20 qt.)• StayDry Material
• Heavy-duty Nylon Shell
• Closed-Cell Insulation
• Waterproof Zipper
• Antimicrobial Liner
• Easy Access Lid
• No Sweat Exterior
Check It Out
RTIC Day Cooler (28 qt.)• Polyester heavy-duty handle
• Zip-top Enclosure
• Built-in freezable gel packs
• Foldable storage
• Antimicrobial liner
Check It Out
RTIC Backpack Cooler• Spacious interior
• Floating capabilities
• Backpack straps
• Zip-top Zippers
Check It Out
RTIC 32 CAN Backpack• Spacious interior
• Mesh pocket for dry goods
• Heavy-duty polyester material for insulation
• Mold-resistant
Check It Out
RTIC 145 Bear-Resistant Cooler• Impact-resistant
• Rotomolded Construction
• Bear-resistant
• Non-slip feet
Check It Out
RTIC 20 Cooler• Budget-friendly
• Lightweight
• Rotomolded construction
• Impact-resistant
Check It Out

1. RTIC Cooler, 45 qt.

By far the most popular cooler in RTIC’s line of coolers, this 45 qt. cooler is widely used by a lot of users due to its large and versatile size. In fact, due to its size, it can be used for storing a lot of stuff including drinks, lunches, and even a couple of ice. Apart from that, you can also use it for storing your catch from a fishing adventure.

Despite sporting a very large size out of all the other RTIC coolers, it’s still fairly easy to move and carry around wherever you go. The problem, however, is that it doesn’t come with wheels, so it will involve a bit of carrying or dragging (we highly recommend against the latter option though). The good news is, it does come with comfortable handles to make carrying easier. Besides, it’s not that heavy even when filled with a lot of stuff.

As far as weight goes, it’s the only major downside we can find. But if you’re willing to sacrifice extreme portability with excellent cooling and ice retention, then its weight is certainly an excellent trade-off. Based on experience, this cooler can preserve ice for as long as 7 days. If you need a cooler for bigger events or outdoor trips, then you’d never go wrong with this one.

Pros:

  • Can retain ice for a long time (up to 7 days)
  • Ideal for bringing a lot of stuff for outdoor adventures
  • Quite durable and resistant to weather
  • Rotomolded for added durability and safety

Cons:

  • A bit heavy
  • Can have a minimal water leak

2. RTIC Soft Pack 20

RTIC Soft Pack 20, Grey
  • Holds up to 20 Cans Plus Ice.
  • No Leak Zipper.
  • Exterior Does Not Sweat.
  • Up to 2" of Foam Insulation.
  • Lightweight & Durable - Made with Tough, laminated fabric and welded seams.

Yet another known cooler from RTIC, the Soft Pack 20 cooler is widely sought after due to its extreme portability. Due to its bag-like design, you can take it with you anywhere you go, either during camping or simply backpacking with your friends. As the name implies, this cooler is capable of holding up to 20 cans alongside an extra space for any filling.

Despite its appearance, it has very thick insulation that can provide a surprisingly great performance. In fact, it can retain ice for up to 3 days. Also, it’s puncture-resistant, antimicrobial, and UV-resistant at the same time. Therefore, you can expect it to last for a long time. You don’t have to worry about leaks either, as the Soft Pack is leakproof to prevent water from seeping out.

Pros:

  • Very portable thanks to its bag-like design
  • Resistant to mold and leaks
  • Can retain ice for up to 3 days
  • Features a very thick insulation
  • Heavy-duty construction

Cons:

  • Limited to only 20 cans
  • Not meant for long-term trips

3. RTIC Day Cooler, 28 qt.

The Day Cooler is yet another excellent choice for a lightweight and portable cooler. It has a small and compact size which makes it perfect for your daily adventures. Due to how lightweight it is, you don’t need those extra muscles just to carry it with you.

Just like any other RTIC products on this list, this one is capable of keeping the coldness of your food and drinks for a long time. It’s also resistant to both leaks and punctures. One thing that makes the Day Cooler a good option is that it’s designed for perfect balance by distributing its weight equally on your upper body.

Moreover, with its adjustable strap, you can easily adjust it to achieve a secure fit.

Pros:

  • Lightweight construction
  • Comes with a well-insulated interior
  • Made of heavy-duty polyester

Cons:

  • Its storage space is fairly limited
  • Can only maintain coldness for up to 24 hours

4. RTIC Backpack Soft Cooler

RTIC Day Cooler Backpack (Kanati Camo)
  • Plenty of room to store what you need to keep cool for up to 24 hours.
  • Built in adjustable padded shoulder straps for extra comfort.
  • Large zip-top lid allows for easy access.
  • Front storage pocket doubles as a pop-out drink holder.
  • Integrated mesh side pockets make it easy to store large water bottles.

Capable of holding up to 30 cans and retaining their coldness for days, this RTIC backpack cooler is surely a handy companion for long-term adventures. Thanks to its premium insulation, you will be able to maintain access to fresh food and drinks anywhere you go.

It comes with cooler straps to help you remain comfortable while carrying it. They also allow you to do other activities hands-free. Moreover, as it has a zipper-top opening, you can access your stuff with ease.

Another thing that makes this a worthy investment is that it comes with welded seams to make it completely waterproof. Alongside that, it can also float right with you, making it perfect for trips on the beach.

Pros:

  • 100% waterproof construction
  • Compact and lightweight build
  • Allows quick access to your essentials
  • Can hold up to 30 cans

Cons:

  • Can be a bit bulky at times

5. RTIC 32 Can Backpack

RTIC Backpack 32

  • Keeps cold for up to 24 hours
  • Two mesh side pockets for easy access & storage of water bottles
  • Top lid has an interior mesh pocket perfect for dry snack bag storage
  • The outside is made of heavy-duty polyester with an interior utilizing high density insulation

If you need another portable option for a cooler that can carry even more stuff than the Soft Pack 20, then this 32 can RTIC backpack cooler is for you. It can easily hold up to 32 cans and keep them cold for up to 24 hours. It also includes two mesh side pockets where you can store additional water bottles.

Meanwhile, its top lid features an interior mesh pocket that you can use for storing dry snacks. In terms of construction, the bag’s exterior is made of heavy-duty polyester for high-density insulation. It’s also designed to resist mold, odor, and mildew.

Pros:

  • Can hold a total of 32 cans alongside a few bottles
  • Heavy-duty construction
  • Resistant to mold and mildew

Cons:

  • Can only retain coldness up to 24 hours

6. RTIC 145 Bear-Resistant Cooler

RTIC 145, White
  • Roto-Molded Construction, Heavy Duty T-Latches, Freezer Grade Gasket, Molded Tie Down Slots
  • Up to 3" of Insulated Walls, Non-Slip Feet, Integrated Locking System, Bear Resistant
  • Rapid V-Drain System, No Fail Hinges, No Sweat Exterior, Cool Lift Design, Molded Side Handles

The RTIC 145 cooler is a large cooler that’s ideal for long-term adventures. It’s even capable of surviving extreme temperatures, can retain ice for longer periods, and has excellent impact-resistance. This makes it perfect for hunting or camping trips since it can keep your essentials fresh and cold for a longer time compared to its other competitors.

Additionally, as it has a rotomolded construction, you can expect it to be virtually indestructible. Overall, it can retain ice for up to 10 days which is quite long.

Apart from that, the 145 cooler features a bear-resistant construction. This means that it can resist bear scratches out there in the wild. Also, its non-slip feet allow you to place it in a single spot without any worries of it slipping.

Overall, it can contain up to 145 cans and weighs quite heavier than the rest of the products in this list. This makes it ideal only for long-term expeditions, not for daily travels.

Pros:

  • Virtually indestructible due to its rotomolded construction
  • Can retain up for up to 10 days
  • Features non-slip feet
  • Includes a rapid V-Drain System
  • Extra-large capacity

Cons:

  • Quite heavy
  • More expensive than the rest

7. RTIC 20 Cooler

RTIC Cooler, 20 qt
  • Roto-Molded Construction, Heavy Duty T-Latches, Freezer Grade Gasket, Molded Tie Down Slots
  • Up to 3" of Insulated Walls, Non-Slip Feet, Integrated Locking System, Bear Resistant
  • Rapid V-Drain System, No Fail Hinges, No Sweat Exterior, Cool Lift Design, Molded Side Handles

If you’re looking for a simple and budget-friendly cooler alternative, then this RTIC 20 cooler is everything you could ever wish for. Despite its affordable price, it certainly features good cooling performance which makes it perfect for various activities like camping, fishing, and hunting. Also, it’s exceptionally lightweight, thereby allowing you to carry it with ease.

The cooler can hold up to 24 cans and can even carry raw ingredients as well as food. Additionally, it includes a handle that’s made of industrial-grade stainless steel which you can lock at an upright position for easier lifting.

Furthermore, the RTIC 20 cooler features a rotomolded construction which makes it quite durable and heavy-duty. In effect, it can even resist impacts and bear scratches without any problems.

Pros:

  • Features an excellent locking system
  • Comes with a commercial-grade insulation
  • Compact and portable

Cons:

  • Limited storage space

Features and Accessories

NameFeatures
RTIC Cooler Basket• Rust and corrosion-resistant
• Durable construction
• Reasonable price
RTIC Cooler Divider• Works as both a cutting board and divider
• Durable construction
• Features an opening for easier fitting
RTIC Wraps• Made of dual layer tough vinyl material
• Can be applied with ease
• Doesn’t leave any sticky residue upon removal
RTIC Tumbler• Allows you to keep your drinks cold for an even longer time
• Made of premium-grade stainless steel
• Non-toxic and BPA-free

Accessories allow you to customize your RTIC cooler to make it even more suitable for your purpose. Here are some essential accessories that will be nice to have with your RTIC cooler:

1. RTIC Cooler Basket

Designed specifically for the RTIC brand of coolers, this RTIC basket is made of black coated steel wire that helps keep your food cold and dry when stored inside your cooler. Since it’s resistant to both rust and corrosion, you can expect to use it for a long time.

2. RTIC Cooler Divider

If you want to get hold of an accessory that features two functions in a single product, then this cooler divider is for you. Apart from being a divider, it also functions as a cutting board whenever you need to cut raw vegetables or meat wherever you are out in the wilderness.

3. RTIC Wraps

WraptorSkinz Skin Wrap compatible with 2017 and newer RTIC Tumblers 30oz Painted Faded Cracked Blue Line Stripe USA American Flag (TUMBLER NOT INCLUDED)
  • Fits RTIC 30 oz Tumblers 2017 and newer Model 191 ONLY
  • Tumbler Not Included - Decal vinyl skin wrap sticker ONLY
  • Professional grade skin wrap - Dual Layer Tough vinyl material coated with a high gloss protective laminate.
  • Easy to apply without air bubbles - Removal with no sticky residue.
  • Ships From and Made In USA by WraptorSkinz

These are skins that allow you to give your RTIC cooler a more personalized appearance. In order to achieve this, it is made of dual-layer tough vinyl material to make sure that it can last for a long time on your cooler. Additionally, it doesn’t leave behind any sticky residue in case you change your mind and decide to remove it. Furthermore, these RTIC wraps provide added protection for your cooler from daily wear and tear.

4. RTIC Tumbler

12oz Lowball Tumbler, Camo
  • Double wall vacuum insulation maximizes temperature retention & insulates hands from the cold.
  • Constructed from premium grade, 18/8 stainless steel that’s non-toxic, non-leaching and BPA free.
  • Includes the all-new shaded Splash Proof lid with flip-top closure that resists spills and is straw friendly.
  • Vacuum insulated to keep your drinks ice cold longer - works great for hot beverages too.
  • The RTIC Lowball is perfect for a cup of coffee, whiskey, scotch or your favorite cocktail.

While it’s not a direct accessory you can attach to your cooler, this RTIC tumbler is surely a cool way of storing your favorite drink before storing it inside your cooler. RTIC Tumblers are made of premium-grade stainless steel which ensures durability. In addition, it also features double-wall vacuum insulation for excellent temperature retention. Finally, RTIC Wraps are also available for these tumblers.

Why Should You Buy RTIC Coolers?

Now that we’ve gone through some of the most popular cooler models from the RTIC brand, let’s now find out whether they are perfect for you or not. Before you consider buying an RTIC cooler, try to consider these reasons why buying one might be a good investment:

Durability

When we talk about a cooler’s toughness, we’re referring to its ability to perform even when exposed to demanding environments as well as occasional bumps or drops that are common outdoors. In the case of RTIC coolers, will they still work if they’re dropped into a body of water? Will they break anything inside when dropped out of the back of the tailgate?

Fortunately, the answer to both questions is Yes. Due to their rotomolded construction, extra thick insulated walls, premium hardware, heavy-duty latches, non-slip feet, and a few other features, you can expect RTIC coolers to be exceptionally durable and tough.

When it comes to RTIC soft coolers, you can expect to benefit from features that include puncture-resistance, premium hardware, top-grade stitching, antimicrobial liner, and more. Therefore, even if they look just like your everyday backpack, you’ll be surprised to find out that they can take on even the harshest conditions outdoors.

Availability in Various Sizes

RTIC coolers are available in a  wide variety of options to choose from depending on your requirements and personal preferences. If all you need is a lightweight cooler which you can take on your day to day travels, then you can choose from RTIC’s selection of soft coolers and backpacks.

On the other hand, if you need a reliable cooler that can keep your food and drinks cold for several days, then their rotomolded coolers are the perfect option. What makes this even better is that each product has its specific capacity, so you can plan and decide which cooler matches your needs.

Stylish Appearance

We can’t deny that appearance contributes to your purchasing decision. The good thing about RTIC coolers is that a wide range of stylish options are available for you to choose from.

Why Shouldn’t You Buy RTIC Coolers?

Limited Color and Design Options

This is quite understandable, considering that RTIC is a fairly new brand in the cooler industry. This can sometimes limit your customization option since you only have a handful of styles and colors to choose from. However, if you don’t mind the limited appearance, then RTIC coolers surely are a worthy investment.

Limited Warranty

Then again, this has something to do with the company being fairly new to the market. Still, it’s quite a disappointment that their warranty is quite short. They offered a 7-year warranty for their hard-sided colors but decided to change it to only a 1-year warranty later on.

Lesser-Known Brand

Most customers tend to look at a brand’s reputation before considering buying its products. If you are brand conscious then this brand may not complement your preferences.

FAQs

Q: How long can I expect my ice to remain inside one of the RTIC coolers?

A: This would depend on which type of cooler you choose. If you’re considering a hard-sided cooler, that is the typical rotomolded cooler with a box shape, then you can expect your ice to last for up to 10 days under ideal conditions. Of course, if you expose your cooler to hotter temperatures, then you can’t expect it to last.

Q: What do you mean by a rotomolded cooler?

A: A rotomolded cooler is designed to retain ice for longer periods. The reason why they’re called as such is that they’re made of a material known as rotationally molded plastic. Due to that, each part of the cooler is made using a thick wall that can ensure excellent insulation.

Apart from that, rotomolded coolers can handle impacts to a certain degree without sustaining damages to the structure. This makes these types of coolers ideal for keeping ice and other perishables at a desirable temperature without having to worry about spoilage.

Q: Is it possible to place dry ice inside an RTIC cooler?

A: According to the manufacturer, their coolers are dry-ice compatible. Therefore, storing dry ice inside shouldn’t be a problem at all.

Q: Why are RTIC coolers way cheaper than other brands?

A: This is because the brand itself is direct to consumer retailer. Moreover, they promote their products using word of mouth compared to other brands that pay for advertising and other marketing tactics to promote their products.